Social media management & organic content
Written posts and basic static graphics, published to your social profiles on a regular schedule so your business looks active and sounds like you.
Digital marketing & technology for local businesses
We tend your online presence, so you can tend your business.
We manage your social posts, customer replies, website updates, and local SEO — so customers see accurate information and an active business. Add Google and Meta advertising when you're ready.
Monthly packages from $150. Billed after service, no automatic payments. Based in New Jersey.
Social media·
Organic content·
Customer engagement·
Websites·
SEO·
Google Business Profile·
Google & Meta Ads
What we do
Your whole online presence, under one calm roof.
One team for the pieces of your online presence that need regular attention. What we do for you, and how much of it, is set out in your service agreement.
Customer engagement
Professional replies to customer reviews and social media comments, so questions get answered and good experiences get acknowledged.
Website development & maintenance
Routine content updates to keep your site accurate — hours, menus, promotions, photos — plus new website builds and larger changes, quoted separately.
Search engine optimization
Ongoing on-page and local SEO work, within an agreed scope, to help your business show up when nearby customers search for what you offer.
Google Business Profile management
Maintenance of your Google Business Profile — accurate details, regular posts, review replies and basic listing accuracy checks.
Paid advertising management
Google Ads and Meta Ads campaign management — targeting, optimization, standard ad copy and creative, and reporting from the advertising platforms' own records. Charged at 15% of actual ad spend.
How it works
Simple to start. Steady from there.
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1
A short conversation
Tell us about your business and where you stand online today. We'll recommend a package and put the scope in a simple written agreement.
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2
We set the foundation
Your Google Business Profile, social profiles and website brought up to date — accurate and consistent — within the agreed scope.
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3
We do the month's work
Posts, review and comment replies, website updates and SEO work are done each month, up to your package allowances.
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4
You're invoiced afterwards
Each month's work is invoiced the following month through Mercury. You pay each invoice yourself — we never charge your card or bank automatically.
Monthly packages
Honest prices. Billed after service.
All prices are in US dollars (USD). Each package lists its total monthly allowances — "up to" is a maximum, and unused items don't carry over. Add paid advertising management whenever you're ready to run ads.
Local Presence
$150USD per month
Keep your Google presence accurate and responsive.
- Google Business Profile maintenance
- Up to 2 Google Business Profile posts per month
- Up to 10 customer review replies per month
- Basic business listing accuracy checks
Digital Presence
$300USD per month
An active Google, social and web presence, maintained for you.
- Google Business Profile maintenance
- Up to 2 Google Business Profile posts per month
- 4 organic social media posts per month
- Up to 10 customer review replies per month
- Up to 20 social media comment replies per month
- 1 routine website content update per month
- Basic business listing accuracy checks
- Monthly activity summary
Complete Digital Management
$600USD per month
Higher monthly volume across every channel, plus ongoing SEO.
- Google Business Profile maintenance
- Up to 2 Google Business Profile posts per month
- Up to 8 original organic social media posts per month
- Up to 30 customer review replies per month
- Up to 50 social media comment replies per month
- Up to 4 routine website updates per month
- Basic business listing accuracy checks
- Basic ongoing on-page and local SEO (agreed scope)
- Monthly performance summary
Available separately
Paid Advertising Management
Google Ads and Meta Ads campaign management — targeting, optimization, standard advertising copy and creative development, and performance reporting. Charged at 15% of actual advertising spend. Advertising spend itself is separate: it's what the platforms charge to run your campaigns, requires your authorization, and is payable as incurred.
Example: $2,000 of actual media spend in a month → $300 management fee. With the $600 package, agency fees total $900 for that month, separate from the $2,000 media spend, before applicable taxes and any permitted payment charges.
15%of actual monthly ad spend
Ask about ad managementBilled after service. No automatic payments.
Monthly work is invoiced the following month through Mercury. Cancel before the next calendar month begins to stop that month's services; completed work and authorized costs remain payable. Billing terms · Cancellation
What's included, what's quoted separately
Basic written and static graphic content is included in the posting allowances. Complex website development, professional photography, video production and third-party costs are quoted separately. Exact scope is set by your service agreement.
What stays when I leave?
Your delivered website code and embedded content stay with you. Our ongoing hosting, automations and managed services require a separate arrangement to continue. Handover terms
Why Ad Shepherd
One team for the whole flock of platforms.
You shouldn't need a web person, a social person, an SEO person and an ads person — all talking past each other. We're one accountable team, so your message stays consistent everywhere your customers look.
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Built for local business. We understand foot traffic, neighborhoods and seasons — not just clicks.
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Published prices, written scope. You know the package, the allowances and the price before any work starts.
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Pay for work done. Invoiced after the month's work, paid manually by you. No deposits, no automatic charges.
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Your website stays yours. The website files and content we deliver are yours to keep and change, whether or not you stay a client.
Contact
Talk to a person.
Questions about services, packages, billing or your account? Email us directly, or use the short form. We read every message and reply by email.
Email
alexander@adshepherd.com
Form
Send us a message →
Based in
New Jersey, USA
Business
Ad Shepherd LLC · Digital marketing and technology agency
Let's see if we're a fit.
Tell us a little about your business. If we can help, we'll recommend a package and put the scope in writing. If we can't, we'll tell you that too.
Get in touch